This is more the truth than anything. I had a friend work at EA 15 years ago as a tester. Had nothing good to say about it—just stress and more stress. One day his car broke down. And like that, he was fired. No ifs, ands, or buts—just fired. Zero fucks.
(Not in any way the worst story ever, but close to home, y'know?)
While it doesn't make sense for the end users (as it shouldn't), the decision to add DRM was made by the people with a vested monetary interest in the company—i.e. major stockholders. Their goal? To stop losing money on their cash cow(s). Obviously it's not made for the consumer in mind (which is why bad business decisions go forward *coughmicrosoftcough*).
Out of touch? Yeah. While they can reach out to their user base, they'll first and foremost be thinking about retaining profits in mind. That'll never go away. So cutting down competition is viable, DRM is viable, and microtransactions are viable (i'm looking at you, pay-$5-to-reload-your-clip shooting game). Hence, not contributing to their business model is a good response to that.
Regardless of what defense-force thugs come out to pressure you otherwise, you're ultimately in control. Support or don't.